Omaha radio fans have reason to celebrate this Fourth of July weekend: the legendary WOW call letters are making a comeback on local airwaves after an absence of more than 20 years, according to WOWT.
The WOW name carries deep roots in Omaha broadcasting history, and its return has sparked excitement among longtime listeners who remember the storied station. After more than two decades off the air, the familiar call letters are set to grace the Omaha radio dial once again — a nostalgic milestone for a city that takes pride in its rich media heritage.
The news arrives just in time for the holiday weekend, giving Omaha residents one more reason to feel good about their community and its enduring traditions. Whether you grew up listening to WOW or are hearing the name for the first time, the return of an iconic local brand is a reminder of the strong sense of identity and history that makes Omaha special.
Stay tuned — WOW is back.
Sources: WOWT
