Actor Kevin Bacon is temporarily changing his last name to Bean in support of a new campaign called ‘Beansday’ that encourages people to swap out meat for beans on Wednesdays.

Supporting Animal Welfare

Bacon is teaming up with Humane World for Animals to promote the campaign, which aims to have an impact on animal lives, the environment, and people’s pocketbooks.

Bacon, who lives on a 40-acre farm with his wife, Kyra Sedgwick, and their animals, including horses, goats, pigs, cows, and chickens, says he loves animals and thinks the campaign is a clever and funny idea.

The campaign’s goal is to raise awareness around food choices and encourage people to embrace more plant-based options for the sake of both animals and the planet.

Original reporting: Dallas TX News (HLL/CB) — read the source article.