First Community Bank Sportsplex in Jonesboro, Arkansas, has announced partnerships with Coca-Cola and Shadrachs Coffee to provide beverages to guests at the facility.
Beverage Options
Coca-Cola will serve as the official beverage partner, offering a range of soft drinks, sports drinks, juices, and other non-alcoholic beverages through vending machines, coolers, and concessions.
Shadrachs Coffee Roasting Company, a local coffee brand, will serve as the official brewed and iced coffee partner, with its coffee available in the facility’s cafe and concession areas.
Partnership Details
As part of the agreement, Coca-Cola will receive prominent beverage placement throughout the venue, including vending, cold cases, and branding tied to events and programming at the complex.
Shadrachs will have category exclusivity for brewed and iced coffee, along with cafe signage, digital menu board placement, rotating digital screen features, and inclusion in venue marketing.
The 203,000-square-foot Sportsplex is designed to host tournaments, leagues, fitness programs, and community events throughout the year, featuring 12 basketball courts, 24 volleyball courts, a 50-meter Olympic pool, and other amenities.
Original reporting: NEA Report (Jonesboro) — read the source article.
