INDIANAPOLIS — The Indiana Pacers are expanding their fan‑engagement efforts with a dedicated Spanish‑language presence called “Los Pacers.” Starting Oct. 6, the team will operate new Instagram and Facebook accounts that deliver game‑day coverage, team news, highlights, behind‑the‑scenes content, community stories, and original material for Spanish‑speaking supporters.
Why the new channels matter
“Basketball is a global game, and we want to continue finding new ways to connect with fans wherever they are and however they experience the game,” said Pacers Sports & Entertainment President and CEO Mel Raines in a statement. The initiative reflects the Pacers’ commitment to inclusivity and to serving Indiana’s growing Hispanic community, as well as fans worldwide who follow the franchise.
Additional Spanish‑language resources
Beyond social media, the Pacers have added a Spanish‑language section to their official website. The site now offers translated information on the roster, schedule, ticket options, promotions, and streaming details, making it easier for Spanish‑speaking fans to stay informed and participate.
Radio partnership brings games to the airwaves
In partnership with Radio One, the Pacers will broadcast ten regular‑season home games in Spanish during the 2026‑27 season on Indianapolis stations La Mega 105.1 FM and Fuego 92.7 FM. The first Spanish broadcast is set for Nov. 13, when Indiana hosts the New York Knicks.
Connecting with the community
The rollout coincides with the Pacers’ upcoming international appearance. The team will travel to Mexico City to face the Denver Nuggets on Nov. 7 as part of the NBA’s 2026‑27 regular‑season schedule, underscoring the franchise’s global outreach strategy.
Support from local partners
The Spanish‑language expansion is supported by Lucas Oil, a longtime Pacers sponsor, highlighting the collaborative effort between the franchise and local businesses to broaden fan engagement.
According to the Pacers, their combined social‑media platforms now boast more than 14.6 million followers, a sizable audience that the new Spanish channels aim to grow further. By offering tailored content, the Pacers hope to deepen connections with Hispanic families, foster community pride, and reinforce Indianapolis’s reputation as a welcoming, sports‑loving city.
Fans can follow “Los Pacers” on Instagram and Facebook, visit the Spanish section of the Pacers website, or tune in to La Mega 105.1 FM and Fuego 92.7 FM for live game commentary in Spanish.
Original reporting: WOWO News/Talk (Fort Wayne) — read the source article.
