Frisco, Texas – The area surrounding Toyota Stadium is set to become an even more vibrant destination for families, sports fans and business travelers. Hunt Sports Development, in partnership with Peak Curated Development and Venu Holding Corporation, unveiled plans for a new mixed‑use district on the east side of the stadium and the adjacent Soccer Center.
Phase One: Hotel and Event Space
The first phase will center on an approximately 290‑room boutique hotel that includes a full‑service restaurant, a rooftop bar and lounge, an experiential spa and a fitness center. In addition, more than 40,000 square feet of convention, meeting and event space will be built.
At the heart of the development is a 15,000‑square‑foot ballroom that can be divided for conferences or reconfigured into a roughly 3,000‑person music hall for live‑entertainment events. The adjoining convention area will provide over 25,000 square feet of dedicated meeting space.
Economic Impact and Community Benefits
FC Dallas President Dan Hunt said, “Adding hospitality, dining and live entertainment will build on that foundation and continue to make this one of North Texas’ most active year‑round destinations.” The project is designed to attract larger regional events and to keep the stadium campus bustling even on non‑match days.
Developer Cameron Gunter noted that the district will complement a separate multi‑phase office complex planned west of the stadium, which is expected to eventually contain more than 1 million square feet of premium office space. Together, the two districts aim to serve residents, businesses, sports fans and visitors throughout North Texas.
Stadium Renovation and Overall Vision
The announcement also confirmed that the ongoing renovation of Toyota Stadium will cost $215 million and remain on schedule for completion in spring 2028, an increase from the $182 million approved by the Frisco City Council in 2024. While the reason for the higher figure was not explained, the upgraded facility will feature additional seating, enhanced club and luxury‑suite areas, and new broadcast and press amenities.
When Frisco approved the stadium agreements in 2024, the city outlined a broader mixed‑use vision expected to generate more than $1 billion in private investment. The new east‑side district adds concrete details to that long‑term plan, reinforcing Frisco’s strategy of building hospitality, entertainment and commercial development around major sports properties.
Local Leadership Supports the Project
Frisco City Manager Wes Pierson said the project is designed to extend the economic impact of Toyota Stadium well beyond FC Dallas matches, creating jobs and new revenue streams for the community. With the stadium already hosting professional soccer, concerts, NCAA championship football and serving as a training site for the 2026 FIFA World Cup, the added hotel and entertainment venue will further cement Frisco’s reputation as a premier sports and events hub.
If the timeline holds, groundbreaking is slated for 2027, with the stadium renovation finishing in spring 2028. In the coming years, fans and visitors can expect a destination that blends professional sports with boutique hospitality, rooftop nightlife, dining, convention business and a live‑music venue capable of holding thousands.
Original reporting: The Dallas Express — read the source article.
