The Your
Aug 01, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Homeowners Doubt American Dream

A recent survey of 1,000 U.S. homeowners found that half of them believe the American Dream is ‘eroding’ or ‘broken’. The survey, conducted by Hometap in June 2026, asked homeowners about their experiences with homeownership and their views on the American Dream.

Key Findings

The survey revealed that 56% of respondents described homeownership as ‘stability’ to their parents’ generation, while 51% still chose that word to describe it today. However, the larger changes appear elsewhere, with ‘investment’ rising from 19% to 27%, and ‘burden’ more than doubling from 3% to 6%.

Only 18% of homeowners say homeownership has fully delivered on its role as a cornerstone of the American Dream. Another 45% say it has partially delivered, and a combined 36% say it has largely or completely fallen short. This sentiment holds across every generation and region surveyed.

Baby boomers stand out, with the fewest respondents saying it fully delivered (14%) and the largest share saying it only partially delivered (55%). ‘Evolving’ leads overall at 32%, but ‘eroding’ (27%) and ‘broken’ (24%) combined account for 50% of responses.

Generational Split

The generational split is notable, with baby boomers being the only generation whose top answer is ‘eroding’, at 38% — nearly double the percentage of that group who said ‘enduring’ (21%). Millennials are the most likely to say ‘broken’, at 26%.

Nearly half of homeowners (49%) describe owning their home as a major achievement, and 66% lean positive overall. Still, 11% describe it as an obligation or more of an obligation than an achievement.


Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →