HyperLocal Loop
Jun 22, 2026
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Hailey Bieber Models for SKIMS

Hailey Bieber has been featured in the latest campaign for SKIMS, a shapewear brand founded by Kim Kardashian. The campaign showcases the Everyday Cotton line, with Hailey modeling various pieces from the collection.

According to Kim Kardashian, Hailey was chosen for the campaign due to her unique ability to make simple pieces feel elevated. Hailey’s husband, Justin Bieber, shared the campaign on his Instagram, adding a song by Foreigner to the post.

Hailey has become a familiar face in the fashion industry, having signed with IMG Models in 2016 and appeared in campaigns for major brands such as Tommy Hilfiger, Guess, and Ralph Lauren. She has also launched her own skincare company, Rhode, which was acquired by e.l.f. Beauty in a deal valued at up to $1 billion.


Original reporting: Fox News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

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