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North Texas’ newest H-E-B grocery store opened on Wednesday.

H-E-B in HEB

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What’s new:

Doors for the store on Rio Grande Boulevard in Euless opened at 6 a.m. to a line of customers.

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There was also a private ribbon cutting on Tuesday, along with lunch inside the store at True Texas BBQ.

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This new H-E-B store will serve the HEB or Mid-Cities area, which includes the cities of Hurst, Euless, and Bedford.

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H-E-B in North Texas

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Big picture view:

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Over the past few years, the San Antonio-based grocery chain has made its expansion into North Texas, bringing a cult-like following. People have lined up for hours before new store openings in hopes of being one of the first shoppers.

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The chain has locations in Allen, Frisco, McKinney, Plano, Prosper, Melissa, Rockwall, Forney, Fort Worth, Hudson Oaks, Mansfield, Burleson, Waxahachie, Cleburne, Granbury, Corsicana, and Ennis.

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Additional stores are planned in Dallas, Irving, Carrollton, Denton, Robson Ranch, Walsh Ranch, and Murphy.

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The company also operates other retail brands, including Central Market and Joe V’s Smart Shop in the North Texas area.

EulessConsumer