By OBBM Network Editorial Staff

Zach Rateliff

What if a simple jar of elderberry syrup could transform a family’s health and spark a thriving business? In Texarkana, Mike Guzzardo and Jill Rowe have turned this possibility into a reality with Rowe Casa Organics.

The Humble Beginnings

On The Zach Rateliff Show, Mike Guzzardo, CEO of Rowe Casa Organics, shared the company’s journey from a kitchen startup to a business employing over 300 people. The story began with Jill Rowe, who, driven by her child’s frequent illnesses, turned to natural remedies. She discovered elderberry syrup’s potential for boosting immunity and began making it for her family.

Initially, the syrup was not intended for sale. However, the undeniable health benefits experienced by Rowe’s family soon piqued the interest of friends and neighbors. Demand grew organically, leading Rowe to consider the potential of turning her home remedy into a business venture.

Navigating Family and Business

As the enterprise expanded, Guzzardo joined Rowe, bringing his business acumen to the table. Together, they formed what became Rowe Casa Organics in January 2019. Despite the challenges often associated with family-run businesses, Guzzardo explained that mutual respect and trust in each other’s strengths were key to their successful partnership.

Guzzardo noted, “We developed a practice of mutual respect or mutual submission for each person’s area of gifting.” This approach allowed each partner to focus on their strengths, with Guzzardo overseeing operations and Rowe concentrating on product development.

Expanding Horizons

Rowe Casa Organics quickly gained traction, becoming a staple in Texarkana and beyond. The company’s growth is a testament to the community’s support and the team’s dedication to quality and innovation. Guzzardo highlighted how the business’s success has positively impacted the local economy, providing jobs and fostering a sense of community pride.

Guzzardo’s journey reflects a blend of business savvy and personal conviction. His background in ministry and community service informs his leadership style, focusing on values and ethics in business operations.

The Power of Community

The story of Rowe Casa Organics underscores the critical role of community support in fostering small business success. Guzzardo and Rowe leveraged their local networks and faith-based community ties to build a loyal customer base. Guzzardo emphasized, “Texarkana is one of those places where I may not know you, but I probably know everybody you know, and they know me.”

This interconnectedness proved vital for the company’s expansion, as word-of-mouth and community endorsements fueled growth. The company’s commitment to high-quality, natural products resonated with a broad audience, further amplifying its reach.

Looking Ahead

As Rowe Casa Organics continues to evolve, Guzzardo and Rowe remain committed to their founding principles. The company’s success story is not just about business growth but also about personal faith and the impact of community-driven enterprise. Guzzardo and Rowe’s journey exemplifies how dedication, collaboration, and a shared vision can transform a simple idea into a thriving enterprise.

The full episode of The Zach Rateliff Show is available on OBBM Network TV.

Watch The Zach Rateliff Show on OBBM Network TV: https://www.obbmnetwork.tv/series/the-zach-rateliff-show-208019