New Braunfels – This fall, For Goodness Sake Natural Food reached a milestone that few local businesses achieve: 50 years of continuous operation. The family‑run grocer, located at 1306 E. Common St. #101, was recognized during a New Braunfels Chamber of Commerce ribbon‑cutting ceremony on Sept. 16, highlighting the store’s lasting contribution to the community’s health and economy.
Family legacy continues
The store was founded by Beverly Hanz in 1976, a time when natural‑food options were a niche market. Today, her daughters, Shannon Hanz and Lauren Krock, run the shop, preserving the family legacy while adapting to modern consumer demands. “It’s not just a fad to be healthy now,” Krock told Community Impact, noting how the town’s growth has reinforced demand for wholesome, locally sourced products.
What the store offers
For Goodness Sake Natural Food provides a broad selection of health‑focused items, including organic produce, baked goods, and specialty foods for various dietary restrictions. Shoppers can also enjoy a juice bar, natural body‑care products, dietary supplements, and a curated selection of beer and wine. The store’s emphasis on quality and community ties has helped it remain a staple for families seeking nutritious options.
Community support and impact
The celebration underscored the importance of small, family‑owned businesses in New Braunfels. “It’s nice to see how the town has grown and continues to support us,” Krock said. “We appreciate people supporting small family‑owned businesses.” The Chamber’s recognition reflects a broader community appreciation for enterprises that prioritize health, local sourcing, and family values.
Looking ahead
While honoring its past, the sisters are focused on the future. They plan to expand educational programming around nutrition and wellness, partnering with local schools and churches to promote healthy living. By maintaining affordable prices and a welcoming atmosphere, the store aims to keep serving New Braunfels residents for many more years.
Why this matters
In an era where large chains dominate the grocery landscape, For Goodness Sake Natural Food stands as a testament to the resilience of family‑run enterprises that align with Christian values of stewardship and community service. The store’s longevity offers a model for other small businesses seeking to thrive by staying true to their mission and serving the needs of their neighbors.
Original reporting: Community Impact — Austin — read the source article.
