Swansea, Mass. – The town’s longtime movie‑going spot is back in business. Six years after the original Regal Cinemas closed its doors amid the pandemic’s industry‑wide downturn, the venue has reopened under the Entertainment Luxury Cinemas brand.
Local families welcome the return
“The people have so embraced us, they really want their movie theater back,” said owner Bill Hanney, who has overseen renovations since July. Residents like longtime patron Keith Lassonde praised the reopening, noting the theater’s convenient location and its role as a gathering place for families.
“It’s great to have a movie theater back inside, because it was just so convenient, it was close, and it’s something to do,” Lassonde said. “This is a great thing to have back for the locals.”
Phase one and plans for a luxury upgrade
While the theater is already open for business, Hanney describes the current operation as the first phase of a broader grand reopening plan. The next major transformation is slated for after the Christmas holiday season and will feature heated luxury recliners, a step he says will elevate the movie‑going experience for the community.
In addition to the upgraded seating, Hanney has applied for a liquor license and intends to add a full menu, allowing patrons to enjoy meals while they watch the latest releases. The move aligns with a growing trend among independent cinemas to become multi‑purpose entertainment venues.
Franchise footprint across Massachusetts
Entertainment Luxury Cinemas is not new to the Bay State. The franchise already operates locations in Falmouth, Hyannis, Leominster, South Dennis and Sturbridge, bringing a consistent brand of upscale cinema experiences to a variety of towns. Hanney’s Swansea location adds to that footprint, promising both job creation and a revitalized downtown amenity.
Community impact
The theater’s reopening is expected to boost local commerce, drawing movie‑goers who may also patronize nearby restaurants and shops. It also provides new employment opportunities for Swansea residents, from front‑of‑house staff to concession workers.
Mayor of Swansea has expressed support for the project, noting that a vibrant entertainment venue contributes to the town’s quality of life and helps retain families who value convenient, family‑friendly activities close to home.
Looking ahead
As the holiday season approaches, the theater plans to host major blockbusters, giving the community a reason to gather for shared experiences. With the promised luxury upgrades and potential dining options, Entertainment Luxury Cinemas aims to set a new standard for small‑town cinema in Massachusetts.
Residents are encouraged to visit the newly opened theater, enjoy the current lineup of films, and look forward to the upcoming enhancements that will make Swansea’s movie experience one of the best in the region.
Original reporting: NBC 10 WJAR (Sinclair) – local — read the source article.
