Dwayne ‘The Rock’ Johnson, the renowned actor and entrepreneur, has expanded his Papatui brand with a new cologne collection. This launch includes three distinct scents: Leather and Woods, Amber + Cypress, and Smoke + Bourbon. The collection is designed for everyday use, offering a premium yet approachable fragrance experience.

The Papatui Brand

Papatui, founded by Johnson, initially made its mark in the men’s skincare industry in 2024. Known for its dermatologist-tested formulas, the brand emphasizes simplicity and effectiveness, catering to men’s skincare and body care needs. The introduction of the cologne collection marks a new chapter for Papatui, aligning with Johnson’s belief in the importance of daily self-care rituals.

Fragrance Development

The development of these colognes took two years, in collaboration with award-winning master perfumers Frank Voelkl and Jérôme Epinette. Johnson’s vision was to create scents that are both memorable and versatile, suitable for daily wear without the heaviness of traditional special occasion fragrances. The result is a collection that balances depth and longevity with a smooth, wearable structure.

Available at Target

Exclusively available at Target for $40, the Papatui cologne collection offers an accessible luxury fragrance option. Johnson emphasizes that the right fragrance can transform one’s energy, and these scents are crafted to become a staple in daily grooming routines.

For those interested in exploring this new collection, Target provides an opportunity to experience these unique fragrances firsthand. As Johnson continues to innovate in the personal care space, Papatui remains a brand to watch for its commitment to quality and everyday practicality.

Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.