Bend, Oregon – This Friday, Sept. 18, Dutch Bros coffee locations across the state will mark the 20th anniversary of Buck for Kids Day, a community‑focused giveback event that directly benefits local youth programs. For every beverage purchased at participating stores, the Dutch Bros Foundation will contribute $1 to nonprofit organizations that serve children and teens in the surrounding neighborhoods.
Local impact and selection process
The annual initiative empowers each Dutch Bros team to choose the youth organization that best meets the needs of its own community. Store managers and staff evaluate local demand, program effectiveness, and the specific challenges faced by children in their area before making a recommendation to the foundation.
In Bend, the chosen recipient for this year’s event is Youth Villages Oregon, a nonprofit dedicated to helping children with emotional and behavioral challenges. The organization provides counseling, therapeutic services, and family support designed to foster stability and long‑term success for vulnerable youth.
Nationwide tradition, local focus
Since its inception two decades ago, Buck for Kids Day has grown into a nationwide effort, linking Dutch Bros customers with charitable causes in their own hometowns. The program’s simple model—$1 per drink—has proven effective at rallying both employees and patrons around a shared purpose: strengthening the next generation.
Across Oregon, participating stores will display signage and promotional materials encouraging customers to join the cause. Employees often wear special shirts and share stories about the impact of previous years’ donations, reinforcing the community‑first spirit that Dutch Bros promotes.
How the donations are used
Funds raised through Buck for Kids Day are earmarked for programs that directly serve children and families. In the case of Youth Villages Oregon, contributions will support therapeutic counseling, mentorship initiatives, and crisis intervention services that address the root causes of emotional and behavioral difficulties.
Local leaders have praised the partnership, noting that private‑sector involvement like Dutch Bros’ can fill gaps in public funding and provide timely resources to families in need.
Get involved
Community members are invited to stop by any Dutch Bros location on Sept. 18, order their favorite coffee or smoothie, and know that each purchase helps fund vital services for local youth. The company encourages repeat visits throughout the day, as every drink continues to add to the total donation amount.
For more information about Buck for Kids Day, the Dutch Bros Foundation, or how to volunteer with Youth Villages Oregon, visit the Dutch Bros website or contact the Bend store directly.
Original reporting: KTVZ (Central Oregon) — read the source article.
