Durham has something big to celebrate: the Bull City set an all-time record for visitor spending in 2025, with tourists pouring $1.17 billion into the local economy, according to a report highlighted by ABC11 News this week. The milestone marks a landmark moment for a city that has worked hard over the years to build its reputation as a destination worth traveling to.

The record figure reflects the growing appeal of Durham as a place where visitors want to spend their time and money — whether drawn by the city’s vibrant food scene, its arts and culture offerings, its sports, or its storied history. Durham’s downtown has seen a wave of new energy in recent years, and the tourism numbers suggest that energy is resonating well beyond city limits.

Adding to that buzz, a brand-new venue just opened its doors downtown: Red Phone Booth, a 1920s-inspired speakeasy cocktail lounge, is now welcoming guests to its atmospheric space. The opening is part of a broader wave of new dining and entertainment options taking shape in Durham, with additional restaurants also on the way to Ninth Street and the downtown corridor, according to the Raleigh News & Observer. Together, these openings signal continued confidence in Durham as a place where businesses want to put down roots.

The combination of record-breaking tourism and fresh new establishments is a testament to what makes Durham special: a community that draws people in and keeps them coming back. Whether you’re a longtime local or a first-time visitor, there’s never been a better time to explore everything the Bull City has to offer.

As Durham continues to grow and evolve, these numbers are a reminder that the city’s warmth, creativity, and community spirit are being noticed — and celebrated — far and wide.

Sources: ABC11 News, ABC11 News, Raleigh News & Observer