A recent economic study commissioned by the Dallas Zoo reveals that every dollar the City of Dallas invests in the zoo generates $18 in broader economic activity. This finding is significant as the city considers a proposed 3% reduction in partner stipends.

Economic Impact

The study, conducted by Tourism Economics and Canopy Strategic Partners, projects $3.2246 billion in Dallas business sales from fiscal year 2025 through fiscal year 2036, with an annual average of $268.7 million. The researchers used a customized IMPLAN input-output model to estimate the direct, indirect, and induced effects from zoo operations and visitor spending.

The zoo’s CEO, Lisa New, emphasized the importance of the zoo as a powerful economic engine for the city, stating, “Every dollar the City invests in the Zoo comes back as jobs, tax revenue, and spending at local restaurants, hotels, and businesses. We are more than a great Zoo. We are a great investment for Dallas.”

Visitor Spending

The study estimates that 14.5 million zoo visits will occur over the 12 fiscal years, with 77% of visitors coming from outside Dallas. These visitors are expected to spend $324.8 million on food and drinks, $258.3 million on lodging, $202.2 million at retailers, $198.8 million on recreation and entertainment, and $93.1 million on local transportation.

The study also projects an annual average of 1,842 part-time and full-time jobs, with total tax revenue estimated at $369.6 million, including $219.7 million in federal taxes and $149.9 million in combined state and local taxes.

The Dallas Zoo is a significant contributor to the local economy, and the study’s findings highlight the importance of continued investment in the zoo. As the city weighs the proposed budget reduction, the zoo’s economic impact is a crucial factor to consider.

Original reporting: The Dallas Express — read the source article.