The Your
Sep 29, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Coach Luke Fickell earns Paul ‘Bear’ Bryant Coach of the Week after Penn State comeback

Wisconsin football celebrated a major accolade on Monday, Sept. 28, when head coach Luke Fickell was named the Paul ‘Bear’ Bryant National Coach of the Week. The award recognized Fickell’s leadership in the Badgers’ stunning 31‑24 victory over No. 13 Penn State on Saturday night, a game that featured the program’s largest road comeback since 2001.

Historic comeback in Happy Valley

Trailing by 17 points at halftime, the Badgers rallied in the second half, erasing the deficit and securing the win with a decisive fourth‑quarter drive. The triumph marked Wisconsin’s first victory in Penn State’s Happy Valley since a 30‑23 win in 2003, ending a four‑game road losing streak in the series.

Fickell’s growing résumé

Fickell, who previously earned the Paul Bryant National Coach of the Year honor in 2021 while leading Cincinnati, now guides Wisconsin to a 3‑1 overall record (1‑0 in the Big Ten) as the team prepares for its upcoming home clash with Michigan State at Camp Randall Stadium.

Big Ten milestone

The Badgers also became the first Big Ten team since Ohio State’s Sept. 29, 2018 win at No. 9 Penn State to defeat a ranked opponent on the road after trailing by 10 or more points in the fourth quarter. This achievement underscores the competitive resurgence of Wisconsin football under Fickell’s direction.

Consistent success against ranked foes

Over the past calendar year, Wisconsin has faced a gauntlet of ranked opponents, playing nine of its last fourteen games against top‑25 teams. The Badgers have won three of their last five contests against ranked programs, a streak that includes the most regular‑season victories over ranked teams by any FBS program since Nov. 8, 2025, when Wisconsin defeated No. 23 Washington.

Looking ahead

With the Coach of the Week honor adding to the momentum, Fickell and his staff will aim to extend the Badgers’ winning ways when they host Michigan State this weekend. The upcoming game offers another opportunity for Wisconsin to solidify its standing in the Big Ten and continue building on the impressive comeback narrative that has defined the season so far.

Fans and alumni are encouraged to attend the game at Camp Randall Stadium, where the community’s strong support for the team reflects the traditional family values and local pride that define Wisconsin athletics.


Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →