Caitlin Clark, the star player of the Indiana Fever, has been driving record viewership for the WNBA. Two recent games featuring Clark and the Fever have exceeded 2.5 million viewers, with one game averaging 2.579 million viewers and peaking at over 3 million.
Dueling Viewership Records
CBS and NBC are both claiming to have carried the most-watched WNBA game of the season, with CBS announcing that the July 18 game between the Indiana Fever and New York Liberty averaged 2.579 million viewers, and NBC reporting that the July 12 game between the Fever and Las Vegas Aces averaged 2.64 million viewers across NBC and Peacock.
The difference in the reported viewership numbers comes down to how the audiences were measured, with CBS using Nielsen Big Data + Panel measurement and NBC using a combined Total Audience Delivery across NBC and Peacock.
Despite the dueling claims, the fact remains that Clark and the Fever have produced two massive television audiences in a short span, with both games drawing over 2.5 million viewers.
A New Era for the WNBA
The record viewership numbers are a testament to Clark’s popularity and the growing interest in the WNBA. The league has seen a surge in popularity in recent years, with Clark being one of the key factors driving this growth.
The Indiana Fever has appeared in the 28 highest-rated WNBA regular-season games of the past 20 years, with Clark being a major contributor to the team’s success.
Original reporting: Fox News (HLL/CB) — read the source article.