A child in the United States is diagnosed with cancer every 36 minutes. In response, Hyundai Hope on Wheels – a charitable program backed by Hyundai Motor America, its dealers and customers – has donated more than $300 million to childhood cancer research, fueling breakthroughs that have saved thousands of lives.
Local dealer highlights national impact
Speaking from Burns Hyundai in Marlton, New Jersey, Chief Marketing Officer Keri Lanzavecchia emphasized the importance of community involvement. “Our dealership is proud to be part of a program that directly supports families battling this devastating disease,” she said. “Every contribution, whether it’s a customer’s purchase or a dealer‑initiated fundraiser, adds to a national effort that is making real progress against childhood cancer.”
Lanzavecchia noted that Burns Hyundai regularly promotes the Hope on Wheels initiative through showroom displays, test‑drive events and special sales promotions. “When a family walks into our lot, we make sure they know how their purchase can help fund research,” she explained. “It’s a tangible way for everyday Americans to make a difference.”
How the program works
Hyundai Hope on Wheels operates by allocating a portion of each new‑vehicle sale, as well as specific dealer‑driven fundraising activities, to a dedicated research fund. The program partners with leading pediatric oncology institutions, including St. Jude Children’s Research Hospital and the Children’s Hospital of Philadelphia, to fund clinical trials, laboratory studies and new treatment development.
Since its inception, the program has supported more than 1,200 research projects, leading to advances such as targeted immunotherapies and precision‑medicine approaches that improve survival rates for many childhood cancers. According to the program’s website, the cumulative impact of the $300 million investment has contributed to a measurable increase in five‑year survival rates for several cancer types.
Community response
Local residents have responded enthusiastically. Many customers report feeling a sense of purpose when purchasing a Hyundai, knowing a portion of their payment goes toward a cause that protects children’s futures. “It feels good to know my car purchase is helping kids,” said one Marlton shopper who recently bought a Hyundai Tucson.
Burns Hyundai also hosts annual charity events, such as a “Hope on Wheels” car‑show and a community walk‑athon, which raise additional funds and awareness. These events bring together families, local businesses and civic leaders, reinforcing the program’s message that fighting childhood cancer is a shared responsibility.
How to get involved
Anyone interested in supporting the cause can visit HyundaiWarriors.com to learn more about the program, make a direct donation or find a participating dealer near them. The site also provides resources for families affected by childhood cancer, including information on clinical trials and support services.
As the fight against pediatric cancer continues, Hyundai Hope on Wheels demonstrates how a national corporation, its local dealers and everyday consumers can unite around a common purpose rooted in compassion, faith in scientific progress and a commitment to the well‑being of families across America.
Original reporting: Allentown News – 6abc Philadelphia — read the source article.
