Baby boomers are frustrated with the changes in today’s grocery stores, citing a preference for traditional checkout lines and human interaction. A YouGov survey found that 62% of respondents aged 65-plus preferred cashier-assisted checkout, while 34% preferred self-checkout.

Grocery Store Preferences

According to a 2024 survey published by the Feedback Group, baby boomers prioritize cleanliness and organization in grocery stores. They also have a strong preference for supermarkets, with 32% choosing them as their go-to store, followed by Walmart at 28%.

Many baby boomers also express frustration with the lack of dedicated grocery baggers and the growing use of self-checkout lines. They feel that these changes are inconvenient and require them to do more work, such as weighing their own produce.

Digital-Only Coupons

Additionally, baby boomers are concerned about digital-only coupons, which they feel put shoppers without smartphones at a disadvantage. They also prefer shopping carts with wheels that swivel easily and are easy to push, as they often rely on these carts for mobility and stability.

Overall, baby boomers are looking for a more traditional grocery shopping experience, with a focus on human interaction, convenience, and ease of use.

Original reporting: Fox News (HLL/CB) — read the source article.