As Atlanta prepares for a wave of global events, including the FIFA World Cup, local entrepreneurs gathered May 29 at the Russell Innovation Center for Entrepreneurs (RICE) for the Hustle & Grow Small Business Summit. The event, hosted in partnership with U.S. Rep. Nikema Williams, Airbnb, and Wells Fargo, featured resource tables from organizations serving small businesses and a panel discussion on preparing for the World Cup economy.

Preparing for the World Cup Economy

The panel focused on how entrepreneurs can position themselves to benefit from increased tourism and large-scale events while building long-term business growth. Justin Carter, a reporter and host with The Shade Room, moderated the discussion, emphasizing the need to expand opportunities beyond traditional businesses. Kelsey Maynard, director of business engagement for Showcase Atlanta, encouraged entrepreneurs to think beyond the World Cup itself and prepare for Atlanta’s continuing growth as a destination city.

LaNier Echols, an Atlanta Airbnb host and co-host, encouraged entrepreneurs to take advantage of networking opportunities, while Nia Brown, Airbnb’s public policy manager for the Southeast United States, highlighted the potential for short-term rentals to spread tourism spending into neighborhoods beyond downtown hotels. John Moye, senior director of policy for the Urban League of Greater Atlanta, stressed the importance of networking and taking advantage of opportunities before major events arrive.

In remarks closing the event, Williams highlighted the role small businesses play in Atlanta’s economy, encouraging attendees to engage in policymaking through her congressional Small Business Advisory Council. The event reinforced the goal of connecting small business owners with practical tools and long-term partnerships, positioning them for success in the city’s next chapter of economic growth.

Original reporting: SaportaReport — read the source article.