HyperLocal Loop
Jul 12, 2026
The Your

Close to home. Always in the loop.

Andes Ski Resorts Struggle with Drought

Ski resorts in the Andes are facing a severe snow shortage due to a yearslong drought that has plagued the region. The main ski resorts in the metropolitan area have had to suspend the use of up to 90% of their slopes, according to the Chilean Ski Resorts Association (ACESKI).

Impact on Tourism

The region, which is a popular destination for tourists from the US looking to ski during the North American summer, has seen a significant impact on its tourism industry. In 2025, the region’s ski resorts welcomed over 1.2 million skiers, with a direct economic impact of $283 million, of which $228 million came from foreign tourists.

However, with the lack of snow, the region’s reputation is at risk of melting away. Authorities are warning that the region may need to find other ways to entice tourists to spend their money in the long term.

Arnaldo Zúñiga, a meteorologist and spokesperson for Chile’s Meteorological Directorate (DMC), stated that the trends indicating climate change suggest a decrease in precipitation, which would result in less snowfall. Zúñiga noted that the last snowfall on June 21 only brought 24 centimeters of snow, a nearly 60% shortfall from a normal year in the mountains.

Adapting to the New Reality

In response to the snow shortage, some slopes are resorting to creating snow artificially, while hotels and restaurants are doing their best to stay optimistic. ACESKI president Michael Leatherbee mentioned that the association has invested in systems and technologies to make snow over the last 15 years.

Chilean authorities are now trying to move toward four-season tourism, where there is activity in the mountains throughout the year. This could include nature tours, hiking, wellness-related activities, and culinary events – none of which rely on snow.

María Paz Lagos, Chile’s Undersecretary of Tourism, emphasized that the ski season alone generates around 18,000 jobs and that the contribution to the development of the regions should continue to grow.


Original reporting: El Paso News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →