Artificial intelligence is starting to make some candidates rethink the way they campaign for political office. With millions of Americans asking chatbots about everything, candidates need to position themselves to be included in those answers.

Understanding AI Tools

A research project by Run For Something has created an AI tool called Campsite to help campaigns understand what is being said about them in chats. The tool works to monitor what chatbots like ChatGPT are saying about candidates.

Different AI chatbots provide different answers and utilize different sources. Campaigns are starting to realize they need to tailor the information they post on their websites to better optimize for AI answers. This includes creating more detailed FAQ content and policy positions.

Local news articles are more likely to be referenced by chatbots than national news sources. Additionally, asking the same questions in different languages can yield different answers, highlighting the complexity of AI-influenced political campaigns.

Original reporting: Alexandria, VA News – WTOP News — read the source article.