Jonesboro, Ark. – Arkansas State University announced a new partnership with Sany Nutrition Group, a Jonesboro‑based manufacturer, to introduce a limited‑edition protein snack called Beyond Resilience × Red Wolves. The caramel‑chocolate protein crunch bars, each delivering 15 grams of protein, hit the market at 5 p.m. during the Great A‑State Tailgate, part of the Paint the Town Red festivities in downtown Jonesboro.
Local collaboration fuels student support
The snack is produced in Sany Nutrition’s new facility at Craighead Technology Park, underscoring the company’s “local‑for‑local” strategy. All proceeds will be directed to the A‑State Student Emergency Fund, which provides financial assistance to students facing unexpected hardships that could jeopardize their education.
“The best partnerships are those that create an impact beyond the partners themselves,” said Dr. Erika Krennerich Chudy, vice chancellor for university advancement at A‑State. “Our students demonstrate resilience every day, but unexpected circumstances can sometimes create barriers to continuing their education. By supporting the Student Emergency Fund, Sany Nutrition Group and Beyond Resilience are helping us provide critical support during those moments and helping our students stay on track toward earning their degrees.”
Sany Nutrition’s perspective
Angela Pernsteiner, an investor in Sany Nutrition Group, expressed enthusiasm for the collaboration. “Our partnership with A‑State brings Sany Nutrition Group’s local‑for‑local strategy to life,” Pernsteiner said. “Beyond Resilience is built around the belief that adversity does not define the future—it helps build it. Together, we want to show that a healthy lifestyle can still taste indulgent—and that hardship can become the foundation for greater resilience and future success in life, business and sports.”
The protein bar’s launch aligns with a broader push by local businesses to support community institutions. By tying product sales to a university‑run fund, the partnership offers a tangible way for residents and fans to contribute to student welfare while enjoying a nutritious snack.
What’s next for the snack?
Beyond Resilience × Red Wolves will be available for a limited time during the tailgate event, with the possibility of future releases if demand proves strong. Students, alumni, and community members are encouraged to purchase the bars at the event or through designated campus outlets, knowing each purchase directly aids peers in need.
For more information about the Student Emergency Fund or to learn how to support A‑State students year‑round, visit the university’s advancement website.
Original reporting: NEA Report (Jonesboro) — read the source article.
