As the 2026 FIFA World Cup approaches, Boston businesses are eagerly preparing to welcome soccer enthusiasts from around the world. Local establishments, including Merengue Restaurant in Roxbury, are extending their hours to accommodate fans eager to watch the matches.
Hector Piña, co-owner of 3 Islas Group, which operates Merengue and other Massachusetts restaurants, expressed excitement about the event’s potential impact on the local economy. “To have an event of that magnitude coming into Boston is really exciting,” Piña said. “The restaurant owners, bar owners, everyone is really hopeful and waiting for those tourist visitors to come and spend their money with us and help the local economy.”
The city of Boston has published a neighborhood guide listing businesses that plan to show World Cup matches, organized by team. This initiative aims to encourage both visitors and local residents to explore and support local businesses during the tournament.
Aliesha Porcena, director of small business for the city, emphasized the importance of such events for small businesses. “It’s been a challenging time for small businesses, and so when there are opportunities like this, we want to make sure that they are taking advantage of them and making sure that people know about their business and frequent it,” she said. Her office has been working to help business owners navigate guidelines for hosting watch parties.
Piña hopes that fans who visit Boston for the World Cup will leave with a positive impression of the city. “Boston is a melting pot. We have people from all over the world,” he noted. “I just want people to come explore the city, see what Boston is.”
Community and Economic Impact
The World Cup presents a unique opportunity for Boston to showcase its vibrant community and diverse culture. Local businesses are not only preparing to serve international visitors but are also looking to engage with local residents, fostering a sense of community pride and economic vitality.
As Boston prepares for this global event, the collaboration between city officials and business owners highlights the importance of community engagement and economic support in times of opportunity. The World Cup is set to bring a significant boost to the local economy, providing a platform for Boston to shine on the world stage.
Original reporting: NBC10 Boston — read the source article.
