Taylor Swift’s wedding to Travis Kelce is making headlines for its unique approach to the traditional wedding celebration. Instead of a formal, traditional wedding, the couple opted for a more experience-forward approach, featuring arcade games and a raffle.

A New Trend in Weddings

According to Akeshi Akinseye, founder of Kesh Events, a global luxury wedding and event planning and design company, this approach is part of a growing trend in weddings. Couples are looking to create a memorable experience for their guests, rather than just a traditional wedding ceremony.

Akinseye notes that the key to creating a successful experience-forward wedding is to focus on designing an event that will make guests feel a certain way, rather than just seeing a certain thing. This can be achieved by introducing elements of surprise and anticipation, such as the arcade games and raffle at Swift’s wedding.

Experience designers, like Julie Comfort, are becoming increasingly popular in the wedding industry. Comfort describes her job as executing emotional design, or how a wedding is meant to make guests feel. She notes that this doesn’t have to be expensive, and that couples can create a memorable experience by being thoughtful and intentional in their planning.

Original reporting: El Paso News (HLL/CB) — read the source article.