A beloved piece of Omaha broadcasting history is making a comeback. The iconic WOW call letters — long a fixture of the city’s radio identity — are returning to Omaha airwaves after an absence of more than two decades, according to WOWT.
For generations of Omahans, WOW carried deep nostalgic significance, representing a era when local radio was a cornerstone of community life. The return of the call letters marks a sentimental milestone for longtime listeners who grew up tuning in and for a city that takes pride in its rich media heritage.
The revival is a welcome reminder that some things worth cherishing can find their way back. Details on the format and programming are tied to the announcement, and Omaha radio fans are already buzzing about what the return of WOW will mean for the local dial. Stay tuned — in the most literal sense.
Sources: WOWT
