In a move to emphasize its commitment to local storytelling, Wyoming PBS has announced plans to rebrand by removing ‘PBS’ from its name. This decision reflects the broadcaster’s dedication to serving as Wyoming’s own public television station, according to a recent press release.

Strengthening Local Identity

Wyoming PBS CEO Joanna Kail described the rebrand as a declaration of independence, stating, “We are Wyoming’s storyteller first and a member station second. Our loyalty belongs to the 307.” The rebrand aims to better align with the station’s mission to provide content that resonates with Wyoming residents.

Despite the name change, the station will continue to host national PBS content. However, the rebrand opens up new opportunities for distributing programs from other organizations, especially since the closure of the Corporation for Public Broadcasting has created new avenues for local media stations.

Community Engagement

The station plans to collaborate with stakeholders, partners, and communities over the coming months to select a new name that truly reflects its identity and mission. This process is expected to take several months, but viewers can expect uninterrupted programming during the transition.

Wyoming PBS’s decision to drop the ‘PBS’ branding is a significant step in its ongoing efforts to deepen community connections and explore new opportunities for public media in Wyoming. As the station works towards its new identity, it remains committed to providing thousands of hours of free content to its viewers.

Original reporting: Oil City News (Casper WY) — read the source article.