Omaha radio fans have reason to celebrate this Fourth of July weekend: the iconic WOW call letters are making a comeback on local airwaves after an absence of more than two decades, according to WOWT.
The WOW brand carries deep roots in Omaha broadcasting history, and its return has sparked excitement among longtime listeners who remember the call letters as a cornerstone of the city’s media landscape. After more than 20 years off the air, the legendary name is set to reclaim its place on the Omaha dial.
Few things connect a community quite like a shared radio heritage, and the revival of WOW is a nostalgic milestone for Omaha residents who grew up tuning in. The return of such a storied set of call letters is a reminder of the city’s rich broadcasting tradition — and a signal that some classics are simply too beloved to stay gone for long.
Stay tuned, Omaha — WOW is back.
Sources: WOWT
