In a recent State of Websites report released by Wix, the company’s AI‑driven website builder, data from 310 million users shows a dramatic acceleration in site creation. The average time to publish a fully functional business website fell by 50%, shrinking from eight days to just four.
Industry‑wide speed gains
The report breaks down the trend by sector. Restaurants now launch sites in seven days, down from 13, while e‑commerce businesses cut their build time from 14 days to a week. Beauty and wellness firms saw a 55% reduction, moving from 20 days to nine.
Human touch remains essential
Even with AI assistance, creators retain control over key elements. Wix data indicates that 91% of users rewrite their own copy, and 69% replace AI‑suggested images with personal photos, ensuring each site feels authentic to its brand.
AI usage patterns
More than eight in ten (84%) of premium sites that did not start with AI still incorporated Wix’s AI agent during the build. Users who built sites manually sent an average of nine messages to the AI per session. Of those interactions, 93% involved design tasks, 40% sought technical help, and 16% requested copywriting assistance.
Model Context Protocol adoption
The report also highlights the growing use of Model Context Protocol (MCP), a tool that lets external AI services such as Claude connect directly to Wix sites for content management and debugging. In 2025, roughly 32,000 users employed MCP, generating 102 million sessions.
Implications for small businesses
For entrepreneurs and local business owners, the findings suggest that AI can dramatically shorten the time to market while preserving the personal touch that differentiates a brand. The combination of rapid AI‑driven design and human‑crafted copy and imagery offers a balanced approach to building an online presence.
Wix produced the story, which was reviewed and distributed by Stacker. The original article appeared on News Channel 3‑12.
Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.
