The Your
Oct 22, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Wisconsin’s “New Friends” program pairs early‑stage Alzheimer’s mentors with future health‑care workers

In northeast Wisconsin, a unique partnership is helping to close the looming shortage of elder‑care professionals. The University of Wisconsin‑Madison’s Wisconsin Alzheimer’s Disease Research Center runs the “New Friends” program, which pairs people in the early stages of Alzheimer’s or dementia with medical‑student mentors.

Mentors share lived experience

Bill Ducett, a 78‑year‑old retired teacher from Oregon, Wisconsin, was diagnosed with mild cognitive impairment after a routine check‑up. Rather than retreat, he volunteered to become a mentor. Over the past three years he has guided eight students, offering them a window into daily life with early‑stage Alzheimer’s.

“I thought I could be, with my own journey, helping to be productive for somebody else to do something about this,” Bill said. “In giving back, I’m getting so many benefits.”

Students learn beyond textbooks

Participants in the program include future nurses, doctors, therapists and social workers. They meet their mentors in homes, parks, coffee shops or museums, engaging in activities ranging from pottery painting to watching a local play. These encounters teach students practical skills—how to navigate noisy environments, manage transportation challenges, and communicate with compassion.

“Often medical students excel at the science, but their bedside manner with dementia patients can be lacking,” explained Sheryl Spensley, education coordinator at the research center. “These meetings give them a real sense of the logistical and emotional hurdles their future patients face.”

Positive impact measured

Throughout each semester, students keep reflective journals and complete surveys before and after the mentorship. By the program’s end, most report increased comfort sitting one‑on‑one with someone living with dementia and a deeper appreciation for the contributions early‑stage patients can still make.

“Culturally, how we look at the elderly, it’s not good,” Spensley added. “This program shows that even in early‑stage dementia, individuals still have valuable things to contribute.”

Community benefits

Beyond education, the program offers social connection for mentors who might otherwise feel isolated. Bill’s wife, Diana, a nurse, also participates, providing commentary and support during meetings. Their involvement helps combat the “pull‑back” reaction many families experience when a loved one receives a diagnosis.

“People don’t know what to say,” Diana observed. “They’re afraid of how they’ll be interpreted… they feel sorry for both of us, but they’re a little too afraid to get involved.”

Growing demand

Since its modest start in 2012, New Friends has expanded exponentially, with more than 300 students having participated. The program’s success has inspired alumni like Meghana Ram, a former CNA, to launch a mini‑version in Green Bay, extending the model to other communities.

As Wisconsin’s population ages, the need for health‑care workers who understand the lived reality of Alzheimer’s is critical. By fostering empathy and practical know‑how, New Friends equips the next generation to deliver better, more humane care.

Looking ahead

The research center plans to continue expanding mentor recruitment and to track long‑term outcomes for both students and mentors. With the state facing a projected shortfall of elder‑care staff, programs that blend education with compassion are poised to become essential components of Wisconsin’s health‑care workforce strategy.


Original reporting: Wisconsin Watch — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →