The University of Wisconsin-Madison has announced a groundbreaking sponsorship expansion with Culver’s, a Wisconsin-based national restaurant brand. This partnership will see Culver’s become the first jersey patch sponsor of Badger Football, Men’s Basketball, and Men’s Hockey.
A Natural Fit
According to Deputy AD/Chief Revenue Officer Mitchell Pinta, the collaboration between Wisconsin and Culver’s is a natural fit for the jersey sponsorship. Culver’s is a beloved brand among Badgers and a longtime partner of Wisconsin Athletics.
The comprehensive relationship between Wisconsin and Culver’s goes far beyond gameday. Culver’s is the on-court logo partner at Wisconsin’s Kohl Center and will create expansive opportunities for student-athletes through NIL collaboration and unique content creation.
Culver’s delivers profound impact across the state of Wisconsin and beyond with millions in charitable giving through the Culver’s Foundation, Give Local, and Thank You Farmers Project.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
