West Palm Beach residents have a new reason to tune in to college football this fall. WPBF 25, in partnership with Schumacher Buick GMC of West Palm Beach and North Palm Beach, has launched the “Kickoff and Win” sweepstakes. The promotion gives viewers a straightforward way to win a 2026 GMC Sierra Elevation – a full‑size pickup that many families rely on for work, recreation, and everyday life.
How the contest works
Starting September 3, the station will announce one lucky contestant each Thursday on its official Facebook page. To be eligible, participants must first enter the sweepstakes – no purchase is required – and then watch the Saturday college football game that follows the announcement.
The key to winning is simple: if the opening kickoff of that Saturday’s game is returned for a touchdown, the contestant whose name was posted on Thursday will be declared the winner and will receive the brand‑new 2026 GMC Sierra Elevation. The contest will repeat every Thursday through Thanksgiving, giving multiple chances for a local family to drive home a new truck.
Entry period and rules
The sweepstakes officially begins on August 28, 2026, at noon and runs until November 25, 2026, at noon. Entrants can submit their information through the link provided on the WPBF 25 website or via the station’s Facebook page. All entries are subject to the official contest rules, which outline eligibility, prize details, and the method of winner selection. Because no purchase is required, the promotion complies with federal sweepstakes regulations.
Why this matters to the community
Beyond the excitement of a potential new truck, the contest highlights the partnership between local media and local businesses. Schumacher Buick GMC has long been a trusted dealership in the West Palm Beach and North Palm Beach area, offering a range of vehicles that support family life, small‑business needs, and community service. By teaming with WPBF 25, the dealership reinforces its commitment to the community while giving residents a fun, family‑friendly way to engage with college football – a sport that brings neighborhoods together each weekend.
For families who rely on a reliable pickup for work, school runs, or weekend outings, the Sierra Elevation represents a valuable asset. Its spacious cabin, advanced safety features, and robust towing capacity make it a practical choice for parents who need to balance work responsibilities with family time.
Stay informed
Fans who want to keep up with the weekly announcements can follow WPBF 25’s Facebook page, where the station posts the Thursday winner and provides reminders about upcoming games. The station also encourages viewers to download the WPBF 25 News app for real‑time sports updates, weather alerts, and breaking news throughout the season.
Whether you’re a die‑hard college football fan or simply looking for a chance to win a high‑quality vehicle, the “Kickoff and Win” contest offers a straightforward, no‑cost opportunity for West Palm Beach residents. Mark your calendars, watch the kickoff, and you could be driving home a brand‑new 2026 GMC Sierra Elevation before the holidays.
Original reporting: WPBF (Treasure Coast / Hearst) — read the source article.
