Redmond, Ore. – Starting with the Oct. 31 game against Northwestern, Wild Ride Brewing will offer a limited‑edition Kiefer Magic Peach Hazy IPA in the grab‑and‑go area of the Moshofsky Center for the Oregon Ducks’ final three home contests of the 2026 season. The brew honors Kiefer Leutschaft, a University of Oregon graduate who died by suicide in 2021, and serves as a visible reminder of the need for mental‑health awareness.
Partnering with Magic to help survivors
Leutschaft’s mother, Julie Leutschaft, founded the Magic nonprofit – a 501(c)(3) organization that provides post‑vention support for families and individuals coping after a loved one’s suicide. The group recently launched its website, www.kiefermagic.org, and is developing resources to connect survivors with practical assistance and community services.
“Having Magic beer available at Oregon games is especially meaningful to our family,” Julie Leutschaft said. “The University of Oregon was a big part of Kiefer’s life, and we love that his legacy can be part of the game‑day experience while supporting a cause that matters so much to us.”
Local brewery’s ongoing commitment
Wild Ride Brewing, which operates locations in Redmond and Prineville, has a history of supporting the Leutschaft family through local events and fundraising partnerships. “Though Kiefer’s death was tragic, it created Magic,” Leutschaft added. “We’re grateful to Wild Ride Brewing and everyone who continues to support this mission. Every conversation we start and every person we help is another way to keep his magic alive.”
The Kiefer Magic Peach IPA will be sold during three home games: Oct. 31 vs. Northwestern, Nov. 14 vs. Michigan, and Nov. 28 vs. Washington. Proceeds and the visibility of the beer aim to spark conversations about suicide prevention and direct fans to the resources offered by Magic.
How fans can get involved
Fans attending the games can purchase the brew at the designated grab‑and‑go station. Information about Magic’s post‑vention services and ways to volunteer or donate will be displayed alongside the product. The initiative reflects a growing trend of community‑based organizations partnering with local businesses to address mental‑health challenges in a relatable, public‑facing way.
Original reporting: KTVZ (Central Oregon) — read the source article.
