Vista Equity Partners and investment firm Quinti Capital have submitted an offer to acquire French advertising-technology company Criteo, according to sources familiar with the matter.
The offer, which was submitted last week, values Criteo at more than a 50% premium to its recent share price. U.S.-listed shares of Criteo closed 21.4% higher at $23.17 on Monday, giving it a market value of about $1.16 billion.
Criteo provides digital advertising and retail media services, using data and artificial intelligence to help brands and retailers target shoppers and drive online sales. The company has not yet made a decision on how to respond to the takeover approach.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
