The women’s soccer leagues in the US and Canada are looking to take advantage of the men’s World Cup to build excitement for the game. The National Women’s Soccer League (NWSL) and the Northern Super League (NSL) in Canada are two of the leagues that are trying to seize this moment.

NSL Strategy

The NSL, which is in its second year, decided to continue playing during the World Cup, while other leagues in North America took a break. The league’s president, Christina Linz, said that hosting the World Cup is a great opportunity to build interest in soccer. AFC Toronto coach Marko Milanovic agreed, saying that the World Cup can bring more eyes to the sport, and that the NSL can offer fans an affordable and fun alternative to watch soccer.

NSL players also believe that the World Cup can help increase interest in women’s soccer. Vancouver Rise midfielder Nikki Stanton said that she hopes fans will discover local teams and watch them play after the World Cup.

NWSL Approach

The NWSL, on the other hand, took a different approach. The league organized watch parties and special matches, such as the Challenge Cup. Gotham FC will host a match against the Washington Spirit at Citi Field, which is expected to draw a large crowd. The league’s spokesman, Jeff Greer, said that they are trying to find ways to get involved and engage fans during the World Cup.

Chicago Stars marketing chief Kay Bradley said that her team benefited from hosting a send-off match for the US men’s team, but the main goal is to use the World Cup as a springboard for the Women’s World Cup next year and the 2028 Olympics.

Original reporting: WTVQ (Lexington) — read the source article.