The University of Indianapolis, located on the south side of Indianapolis, is suing Indiana University Indianapolis for using the phrase ‘IU Indy’, which they claim is too similar to their own trademarked name, ‘UIndy’. The University of Indianapolis has been using the ‘UIndy’ name for over 20 years and is now seeking to stop Indiana University Indianapolis from using ‘IU Indy’ in any display, distribution, marketing, advertising, promotions, and other materials.
Background
Indiana University started using the name ‘IU Indy’ in 2024 after IUPUI was dissolved. The University of Indianapolis claims that the similarities between the two universities are too similar and could create confusion and deception among incoming students and the public. They also claim that it has already caused confusion with selling merchandise.
Original reporting: 93.1 WIBC (Indianapolis) — read the source article.
