HyperLocal Loop
Jun 24, 2026
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University of Arkansas Announces Naming Rights Deal

The University of Arkansas Department of Athletics announced a long-term partnership with CommunityAmerica Credit Union, which will include naming rights for Razorback Stadium starting with the 2027 football season.

Partnership Details

Under the agreement, Donald W. Reynolds Razorback Stadium will be renamed CommunityAmerica Razorback Stadium. CommunityAmerica will also sponsor Arkansas Athletics programs and rebrand the SEC Club inside the stadium as the CommunityAmerica Club.

The partnership will include Name, Image and Likeness opportunities for student-athletes, as well as financial education programs and other services aimed at supporting athletes on and off the field.

CommunityAmerica Chief Executive Officer Lisa Ginter said the partnership reflects the credit union’s plans to expand its presence in Northwest Arkansas, including a campus location and additional branches in the region.

Launch of Razorback-Branded Financial Products

Beginning in 2027, the partnership will also include the launch of Razorback-branded checking accounts, debit cards, and credit cards.


Original reporting: 40/29 / KHBS (NW Arkansas) — read the source article.

OBBM Network Editorial Staff

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