Texarkana, Texas – On Thursday, the Texas Department of Transportation (TxDOT) rolled out a series of “walking billboards” at key intersections along New Boston Road. Volunteers wearing bright signage walked the crosswalks from 10 a.m. to 2 p.m., reminding motorists and walkers alike to stay alert and share the road.
Targeted locations and safety focus
TxDOT selected intersections with high pedestrian traffic and a history of crashes. The agency noted that shorter daylight hours in the fall and winter increase the risk for those walking after dark. By placing visible, mobile reminders at these hotspots, TxDOT hopes to curb the number of collisions that occur when visibility is limited.
Pedestrian‑fatality statistics
In 2025, Texas recorded 694 pedestrian deaths caused by motor vehicles. Nearly one‑fifth of those fatalities occurred in October and November, the months with the highest number of pedestrian crashes. Within the Atlanta District – which includes Bowie, Camp, Cass, Harrison, Marion, Morris, Panola, Titus and Upshur counties – nine pedestrians lost their lives.
Last year, 68% of pedestrian fatalities and serious injuries happened after dark. Although the overall pedestrian‑fatality count fell 10% from 2024 to 2025, pedestrians still accounted for 18% of all traffic deaths in the state.
Community response
Local residents and business owners expressed support for the initiative, emphasizing the importance of protecting families and children who walk to school, work, or errands. “Seeing the walking billboards reminds us all that safety is a shared responsibility,” said a Texarkana parent who stopped to watch the demonstration.
TxDOT officials reiterated that the campaign is part of a broader, multi‑year strategy to improve pedestrian safety across Texas. The agency plans to expand the walking billboard program to additional districts during the winter months, when darkness poses the greatest threat.
What drivers can do
Motorists are urged to reduce speed when approaching crosswalks, especially in low‑light conditions, and to stay vigilant for pedestrians who may be harder to see. TxDOT also recommends using high‑beam headlights responsibly, avoiding distractions, and yielding to walkers at marked crossings.
By combining public education with targeted enforcement, TxDOT aims to make Texas roads safer for everyone – from commuters to families taking evening walks.
Original reporting: Texarkana Gazette — read the source article.
