Recent data shows that the rise of “set‑jetting” – the desire to recreate on‑screen spaces at home – is reshaping kitchen remodels nationwide. A report from Expedia found that two‑thirds of travelers say movies, streaming services and television shows influence their travel choices, and the same visual inspiration is now spilling over into home design.
From screen to countertop
Shows like The Bear, Emily in Paris and Succession have turned kitchen sets into aspirational backdrops. In The Bear, the frenetic, stainless‑steel workspace highlights functionality: open storage, sturdy cookware and sharp knives are all within arm’s reach. Home cooks are translating that utilitarian aesthetic into their own remodels, favoring durable pans, versatile knives and restaurant‑style storage that can handle serious use.
At the opposite end of the spectrum, Emily in Paris sells a romanticized European kitchen, featuring vintage‑inspired pieces, open shelving and decorative cookware that looks as good displayed as it works. The lesson isn’t to make every kitchen French, but to treat cooking as a daily pleasure rather than a chore, encouraging homeowners to choose items that are both functional and visually appealing.
Quiet luxury and the power of restraint
Succession demonstrates “quiet luxury” – natural stone, beautiful wood, architectural lighting and uncluttered surfaces that suggest wealth without overt showiness. The show’s interiors inspire homeowners to select fewer, higher‑quality pieces that perform beautifully and can be left out on display, much like a well‑tailored cashmere coat.
These visual cues are more than aesthetic; they influence purchasing decisions. A restaurant drama can make professional‑grade cookware feel essential, while a stylish apartment scene can spark interest in open‑shelf displays and decorative ceramics.
Renovation spending backs the trend
Houzz reports that 54 % of U.S. homeowners renovated in 2025, with a median spend of $20,000. Kitchens remain among the biggest‑ticket projects, aligning perfectly with the surge of set‑jetting inspiration. Homeowners are willing to invest in tools that will be used repeatedly, making kitchen upgrades a practical and lasting improvement.
Social media amplifies the effect, as kitchens appear in cooking videos, morning routines and casual snapshots. The visual presence of a backsplash, countertop or open‑shelf arrangement now serves as a personal identity marker – whether the homeowner identifies as a minimalist, a serious cook or a cocktail enthusiast.
Practical benefits of TV‑inspired design
Beyond style, the trend offers functional advantages. Durable, high‑performing cookware and well‑organized storage improve daily efficiency, while open displays turn tools into décor, adding personality to the heart of the home. Investing in quality pieces can enhance both the look and the utility of the kitchen, delivering value far beyond a single outfit or accessory.
As more viewers binge‑watch culinary dramas and travel series, the desire to bring a piece of that on‑screen lifestyle into everyday life will likely continue to grow. Homeowners who embrace the blend of performance and aesthetics can enjoy a kitchen that feels both cinematic and genuinely useful.
Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.
