Trump Media, the company behind Truth Social, is shifting its focus back to its original media business. After attempting to expand into various industries, the company has decided to concentrate on its core service, offering a new feature that grants fast access to President Trump’s posts for a fee.

Truth Social’s New Service

The new service, called Truth API, includes posts from top posters on the site, but the president’s posts are the main draw. With 13 million followers, President Trump is the most popular poster on the platform. The company has already signed up several high-speed trading firms, each paying between $60,000 and $100,000 a month for the service.

Trump Media’s new chief executive, Kevin McGurn, has rejected concerns that the new business is an ethics issue, noting that other social media companies provide similar services. The company is also holding onto its nuclear fusion business, which has received a boost from the current administration.

Financial Challenges

Despite the new service, Trump Media is still facing significant financial challenges. The company has lost over $1 billion since the start of last year and is struggling to convince investors of its viability. The company’s stock has plummeted, and it is facing a cashout date of November 30, when lenders can demand repayment of their convertible notes.

Original reporting: KTBS 3 (Shreveport) — read the source article.