Texas Regional Bank celebrated the opening of its newest North Texas location in Frisco on Sept. 22. The new center, the bank’s eighth branch in the area, offers full‑service relationship banking for individuals, families and businesses, including personal and commercial accounts, treasury management and lending solutions.
Bank’s growth strategy in the Dallas‑Fort Worth metroplex
Founded in 2010, Texas Regional Bank is a privately owned institution that now operates 38 branches across the state. The Frisco site joins recent expansions such as the Park Cities branch opened in 2025 and existing locations in Dallas and Fort Worth. The bank’s leadership says the move reflects confidence in the region’s strong business climate and its appeal to families seeking long‑term stability.
Local leadership and services
The Frisco branch is led by Alicia Baum, who joined the bank in 2025 to develop the market. Under her direction, the center provides drive‑thru banking and virtual teller stations, allowing customers to conduct routine transactions without leaving their cars. “Frisco has built an exceptional business environment while continuing to attract families and entrepreneurs who are investing here for the long term,” Baum said in the press release. “Our opportunity is to know those businesses and families well, understand what they are building, and provide the financial expertise and access to support them as they grow.”
Dennis Wright, Texas Regional Bank’s DFW Central Region president, added, “Frisco is an important next step in the continued growth of TRB in North Texas. Alicia has already done considerable work developing relationships and establishing TRB in this market, and we’re excited her team now has a permanent presence to build on that foundation.”
Community impact
The new center is expected to create several local jobs, ranging from tellers to loan officers, and to increase access to mortgage, trust, wealth‑management, insurance and capital‑markets services for residents. By offering both in‑person and virtual options, the bank aims to meet the needs of busy families and growing enterprises alike.
A ribbon‑cutting and grand‑opening ceremony is scheduled for Oct. 21, giving community members a chance to tour the facility, meet staff and learn about the bank’s product offerings.
What this means for Frisco
Frisco’s continued attraction of new businesses and families aligns with the city’s broader economic development goals. The addition of a full‑service banking center reinforces the city’s reputation as a hub for entrepreneurs and reinforces the financial infrastructure needed to support future growth.
With its blend of traditional banking services and modern technology, Texas Regional Bank’s Frisco location exemplifies how regional banks can expand responsibly while staying rooted in the values of family, faith and individual liberty that define the community.
Original reporting: Community Impact — Frisco — read the source article.
