Telemundo’s World Cup coverage has been a huge success, with the network reporting more than double its audience for the 2022 tournament in Qatar. The July 5 match between Mexico and England drew in a record 23.2 million viewers for the network.

Why Telemundo?

For many Latin American fans in the US, watching the World Cup in Spanish is a given. But for the 2026 tournament, even some people who don’t have Latin American roots or who don’t speak Spanish are opting for Telemundo over Fox. Fans cite the passionate and energetic commentary, as well as the fact that Telemundo doesn’t cut to commercials during hydration breaks, allowing spectators to witness key moments of tension and anticipation among players and coaches.

Some fans also prefer Telemundo because of Fox’s pro-America bent or a general dislike of the network’s analyst, Alexi Lalas. Additionally, watching the World Cup on Fox Sports requires a cable or YouTube TV subscription, or a $19.99 a month subscription to Fox Sports, while the Peacock subscription tiers that include live sports start at $10.99 a month.

Atmosphere and Excitement

Telemundo’s World Cup broadcasts have created a lively atmosphere, with many fans gathering to watch the games in Spanish. At Socceria, a new soccer-themed cantina in Brooklyn, owner Tania Apolinar says the bar has been showing around 95% of the matches in Spanish. Fans like Emily Hittner say they prefer watching the games in Spanish because it’s more exciting, while others, like Kevin Gleason, appreciate the heart and passion behind the game.

Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.