Taylor Swift and Travis Kelce’s ultra-private yet attention-grabbing celebration reflects a growing wedding trend: designing a day guests will remember how they felt, not what they saw.
Experience-Forward Weddings
Akeshi Akinseye, founder of Kesh Events, says there’s a desire to take some of the stiffness and formality out of weddings and bring the fun back. The arcade games and raffle at Swift’s wedding make sense in the context of building an experience-forward wedding, she added.
Julie Comfort, an experience designer, describes her job as executing emotional design, or how a wedding is meant to make guests feel. Couples are realizing they don’t have to go over the top to make an impact, they just have to be more thoughtful, intentional, and generous with how they host people.
Original reporting: KTVZ (Central Oregon) — read the source article.
