The Your
Sep 17, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Sub‑$400,000 homes vanish in many U.S. cities as prices surge

Homebuyers with a $400,000 budget are facing a very different market than they did six years ago. Movoto by Lower examined active single‑family listings in U.S. cities of at least 100,000 residents and found the median share of homes priced under $400,000 dropped from 72.6% in 2020 to 28% in 2026.

National decline and price‑point trends

The study tracked five price thresholds – $250,000, $300,000, $350,000, $400,000 and $500,000 – and discovered that every tier saw a lower share of listings in 2026. The $400,000 level experienced the steepest percentage‑point loss. Listings under $350,000 fell from 58% to 14.8%, under $300,000 from 42.4% to 5.4%, and even the $500,000 bracket slipped from 84.6% to 55.7%.

Sharpest drops in the West

California’s inland cities bore the brunt of the shift. In Hesperia, nearly nine out of ten homes were under $400,000 in 2020; by 2026 that share fell to just 7%. Victorville saw a similar plunge, from 96.2% to fewer than 20%. North Las Vegas also moved from a market dominated by sub‑$400,000 homes to one where less than a quarter of listings meet that price.

Ten major cities reported no active single‑family listings under $400,000 in May 2026. Nine of those were in California – Anaheim, Corona, Riverside, San Francisco, Huntington Beach, Fremont, Fontana, Irvine and Tracy – with Coral Springs, Florida, the sole out‑of‑state example. Five of these cities had some sub‑$400,000 inventory in 2020; Coral Springs fell from 31.8% to zero, while Fontana and Riverside also dropped to none.

Midwest still offers affordability

By contrast, the Midwest remains a stronghold for affordable housing. In Warren, Michigan, almost every active listing stays under $400,000, and Detroit follows closely at 96.4%. Cleveland and Toledo, Ohio, along with Lansing, Michigan, also report more than 94% of listings below the $400,000 mark.

Higher mortgage rates add pressure

Buyers are not only confronting a slimmer inventory but also higher borrowing costs. The average 30‑year fixed mortgage rate rose from 3.15% in late May 2020 to 6.71% as of September 3, 2026, according to Freddie Mac. The combination of fewer affordable listings and steeper rates means monthly payments are climbing for many families.

What the data means for home seekers

For those with a $400,000 budget, options now vary dramatically by location. In many Western metros, the search may require expanding the geographic radius or adjusting expectations. In the Midwest, buyers can still find a wide range of homes within that price range.

The Movoto analysis focused on cities with at least 100,000 residents and required a minimum of 100 active listings per year. The 2020‑2026 comparison includes 228 cities that met those criteria in both years, while the 2026‑only snapshot covers 281 qualifying cities. Because the city pool differs, the two sets of figures should not be directly compared.

Looking ahead

The shift in inventory underscores how the pandemic‑driven price surge continues to reshape the housing market. While some regions retain a robust supply of affordable homes, others have effectively priced out many first‑time buyers and families seeking to stay within a $400,000 budget.


Original reporting: KTVZ (Central Oregon) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →