A recent study by PR Gun, a press release distribution platform, analyzed 56,606 press releases sent across ten major newswire services in 2026. The study found that Thursday is the busiest day for sending press releases, with 22.6% of all releases being sent on this day. Noon is the most common send time, with 13.9% of releases being sent at this hour.

Key Findings

The study also found that the average press release runs about 870 words, with nearly 1 in 5 releases describing something as “innovative.” Additionally, at least 1 in 45 releases shows classic AI-generated phrasing, such as “delve,” “tapestry,” “ever-evolving,” and “a testament to.” This suggests that AI drafting is becoming increasingly common in corporate communications.

The study’s findings have implications for businesses and communications teams looking to get their news seen. By sending press releases at less crowded times, such as Tuesday through Thursday in the 8 to 10 a.m. Eastern window, companies may be able to increase their visibility and reach a wider audience.

Original reporting: KTBS 3 (Shreveport) — read the source article.