Soccer jerseys have become a fashion trend, with many people wearing them as a statement piece. The jerseys are no longer just for soccer fans, but for anyone who wants to make a fashion statement. Designers such as Miaou, Nahmias, and Aimé Leon Dore have created their own versions of soccer jerseys, which are now being sold as fashion items.
A Growing Trend
The trend of wearing soccer jerseys as fashion items has been growing over the past few years. According to Josh Warwick, one of the co-founders of Cult Kits, a vintage soccer jersey retail website, the jerseys are being bought by people who aren’t just soccer fans, but also by those who appreciate the aesthetic of the shirt. The US has now surpassed the UK as the biggest market for Cult Kits, with many young people buying vintage soccer jerseys as a fashion statement.
The fashion industry has been struggling in Europe and China, but the World Cup has given it a chance to capitalize on the growing trend of soccer jerseys. Many designers are now creating their own versions of soccer jerseys, which are being sold as fashion items. The trend is not just limited to high-end designers, but also fast fashion retailers such as H&M and ASOS, which are now selling their own versions of soccer jerseys.
Original reporting: KTVZ (Central Oregon) — read the source article.
