Skims has responded to a wave of consumer criticism over its recently released advent calendar, which many shoppers described as overpriced and poorly curated. The calendar, marketed as an “accessories advent calendar” and priced at $148, includes items such as key chains, hair ties, scrunchies, clips, bobby pins and a compact mirror.

Social‑media users quickly took to platforms like TikTok and Instagram to voice their disappointment, with one video posted on November 5 amassing more than 47.7 million views by November 7. Commentators called the product a “scam” and the “worst advent calendar ever,” noting that the contents resembled odds and ends typically found at the bottom of a purse rather than luxury items.

Company response

In a statement shared with TODAY.com on November 8, a Skims spokesperson said the company is “aware of the feedback” and has reached out to every customer who purchased the calendar. Shoppers are being offered a choice of a full refund or a Skims credit toward other products. “We want every customer to be truly happy with what they receive from SKIMS. Their feedback matters to us and will directly shape how we approach future releases,” the spokesperson added.

While the calendar is currently sold out and a waitlist remains open, the company’s swift action aims to address the negative perception and prevent further erosion of brand trust.

Public reaction

Critics highlighted the disparity between the price tag and the value of the items, with one user writing, “$148 for hair ties, clips and keychains? That box isn’t worth $20. Be serious.” Others pointed out that a clothing brand offering a calendar without any clothing items seemed “crazy and ridiculous.” Some commenters injected humor, comparing the calendar to junk found on a floor or joking that their cat was “shut up about it.”

Nevertheless, a few voices defended the product, noting that the website clearly listed the contents. One user argued, “If the contents were disclosed, you ignored the description, spent $148, and then acted completely blindsided by what you received, some of that responsibility belongs to YOU.”

Skims has not indicated whether it will adjust the price or modify future calendar offerings, but the company’s refund policy suggests a willingness to listen to consumer concerns and adapt its product strategy.

Original reporting: Dallas TX News (HLL/CB) — read the source article.