As Indian Creek Plaza begins its holiday makeover, Caldwell’s own Shared Stories bookstore is already in full preparation mode. Manager and book‑buyer George Decker says the store starts ordering inventory as early as July and August, well before the first leaf falls.
Early ordering to meet demand
Decker explained that past years taught the shop a hard lesson: failing to anticipate demand left shelves half empty during the busiest season. To avoid a repeat, Shared Stories places orders months in advance, with shipments arriving in late October. A recent delivery brought in eighteen boxes of books, prompting staff at the checkout to discuss community events and upcoming inventory.
Predicting the next bestseller
To choose titles that will sell four months ahead, Decker meets with publishers who share insights on trending authors and genres. He and his employees also read advance copies, betting on which books will capture readers’ attention during the holiday rush.
Holiday sales expectations
According to Decker, the store anticipates gross sales between $135,000 and $145,000 during the winter period, which runs from November 1 through the first two weeks of January. Those revenues are crucial for keeping the business afloat through the slower months, especially February, which Decker notes is typically the store’s quietest time.
Boosting downtown Caldwell
Decker sees the holiday season as proof that downtown Caldwell is drawing visitors from across the Treasure Valley and beyond. “Within the last two years we have seen so many people from different parts of the whole entire country come in,” he said, highlighting the growing regional draw of Indian Creek Plaza’s festivities.
While the plaza’s decorations are still being installed, the early preparation signals to neighboring businesses that the holiday surge is imminent. The plaza’s Winter Wonderland will feature an ice rink opening on November 20, promising additional foot traffic for local merchants.
Community impact
Shared Stories’ proactive approach not only secures its own financial health but also contributes to the broader economic vitality of downtown Caldwell. By ensuring shelves are stocked and ready for holiday shoppers, the bookstore helps sustain the area’s small‑business ecosystem through the lean spring months.
For more updates on Canyon County events, residents can join the local Facebook group “2C Neighborhood News – Nampa, Caldwell, Middleton.”
Original reporting: KIVI Idaho News 6 Boise metro (local) — read the source article.
