Sena Technologies, Inc., headquartered in Irving, Texas, has launched a new brand campaign titled ‘The Instinct,’ aimed at the next generation of motorcycle riders. This campaign marks a significant shift in how Sena communicates with its audience, focusing on the identity and connection that riders experience on the open road.
Connecting Riders
‘The Instinct’ campaign highlights the deep, almost primal connection between riders and the road, emphasizing Sena’s role in enhancing this experience. According to Tim Seargeant, Marketing Director at Sena Technologies, the campaign is more than just about the utility of motorcycle communication devices. It is about the seamless connection that Sena provides, allowing riders to move as one and fully engage with the road.
The campaign was produced by TEN Advertising, Sena’s Los Angeles-based agency, and features a cinematic visual style that mirrors the rhythm of riding. Shot in iconic downtown locations at night, the film builds from stillness to momentum, capturing the essence of the riding experience.
New Products for a New Generation
Alongside the campaign, Sena has introduced new products designed for the riders it targets. The Phantom XB Full-face Smart Helmet, engineered for premium audio without compromising road awareness, is now available. Additionally, the 60X and Apex headsets, featuring advanced Intercom technology, will soon be available.
The campaign will be visible across connected TV, YouTube, and social media platforms, with a strategic media plan targeting riders across the United States. Karen Park, President and CEO of TEN Advertising, emphasized the ambition to create something that resonates with riders on an emotional level.
Sena Technologies, founded in 1998, continues to lead in innovative communication systems, offering products that integrate cutting-edge technologies like Bluetooth 5.0 and Mesh Intercom™. These products are designed to enhance safety and performance for adventure enthusiasts and professionals alike.
Original reporting: KTBS 3 (Shreveport) — read the source article.
