The San Antonio Stock Show & Rodeo has unveiled the latest additions to its 2027 entertainment lineup. On Thursday, organizers announced that the Randy Rogers Band, legendary norteño group Los Tigres del Norte, and country star Jo Dee Messina will join the festival’s roster of musical acts.
Event details and schedule
The rodeo runs from February 11 through February 28, 2027, occupying both the Frost Bank Center and the Freeman Coliseum fairgrounds. Attendees can look forward to 22 rodeo competitions, along with a full schedule of concerts and family‑friendly activities.
Headlining the musical portion is international country star Keith Urban, who will perform twice on Saturday, February 20 – once at noon and again at 7:30 p.m. Urban has a long history with the San Antonio rodeo, having taken the stage in 2025, 2023 and 2020.
Newly announced performers
The Randy Rogers Band brings a blend of Texas‑rooted country rock that resonates with rodeo crowds. Los Tigres del Norte, the iconic Mexican norteño ensemble, adds a cross‑border flavor that reflects San Antonio’s vibrant Hispanic heritage. Jo Dee Messina, a multiple‑time Grammy‑nominated country vocalist, rounds out the new additions with her signature blend of heartfelt storytelling and upbeat hits.
Previous rounds of announcements
This is the third round of performer announcements. The first round, released in August, featured Flatland Cavalry, Turnpike Troubadours and BlackHawk. A second round added Riley Green, Sammy Kershaw, The Marshall Tucker Band, Clay Walker and Clint Black.
Tickets and attendance
Tickets are now on sale through the official rodeo website, sarodeo.com, and via Ticketmaster. Organizers expect the event to draw visitors from across South Texas and beyond, bolstering the local economy during the winter months.
Why the rodeo matters to San Antonio families
The Stock Show & Rodeo is more than a sporting spectacle; it is a community tradition that brings families together for live music, agricultural exhibits, and opportunities for children to learn about Texas heritage. The inclusion of diverse musical acts reflects the city’s cultural mosaic and offers wholesome entertainment that aligns with family values.
Local businesses anticipate a surge in patronage as visitors flock to downtown hotels, restaurants and shops. The event also provides a platform for regional vendors and artisans to showcase their products to a broad audience.
Looking ahead
As the 2027 lineup takes shape, the San Antonio Stock Show & Rodeo continues to reinforce its reputation as a premier winter destination for both rodeo enthusiasts and music lovers. With a mix of established stars and rising talent, the festival promises a memorable experience for all ages.
Original reporting: San Antonio, TX News (HLL/CB) — read the source article.
